Media Musings Blog Archive Steve Jobs
Yesterday, founder and former CEO of Apple Steve Jobs died. Though he had been battling cancer for many years, his death was a shock. Only two months ago he still headed the world’s coolest technology company.
Jobs survived the 1990s tech bubble. He and Apple came through a near bankruptcy and rebuilt to become one of the world’s wealthiest and most recognizable brands. For this, and for making technology user friendly, he deserves our respect.
The tributes quickly turned from the man to the company. It’s understandable. Jobs lived for Apple: he was its driving force, its vision. Even Julia Gillard said he was a man who changed our world But it is here that the tributes become nauseating.
So why was the media so keen to emphasis the good points about Steve Jobs, Arc’teryx to the extent of glorifying a company which has been accused of abusing workers rights and of anti competitive behaviour?
One, Puma X Fenty Bandana Slide Steve Jobs just died. It difficult to write badly of the dead, even if they have flaws. And Jobs, ASICS GT2001 more than most CEOs, embodied his company. It extremely difficult to write of Jobs separate from his company.
Secondly, journalists tend to love Apple. Journalists aren programmers or tech experts, but they rely on computers. Apple user friendly design may have blinded them to some the company flaws. Also, while the vast majority of journalists have an iPad, the vast majority of the population does not. The disconnect can lead journalists to over emphasis Apple significance. Many of Apple signature products were not new when they were released, but Under Armour Curry 1 Jobs guidance the company found ways to repackage and sell old technology. But this diminishes his significance. marketer with its overtones of trickery, wouldn sell as many papers as changed our world is a pity. In misdirecting our praise, we gloss over the true achievements of an extremely creative man.