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Music Marketing and Promotion – What is the Difference?

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What is the difference between music advertising and music promotion?

Marketing and promotion are sometimes confused among indie musicians. There’s a difference between music advertising and music promotion. Let’s first take a look at marketing.

Marketing

Marketing is about getting your goal market to know who you’re, what it’s important to offer, why you might be offering it, and why what you are offering is something they want. Marketing is about getting your target market to know, like, and trust you.

Does your target market know you? To be able to get your goal market to know you, they should know that you just exist. Your target market have to find out about you and your music. How do you try this? You show up where they are. It is best to know the place they hang around, what they read, the place they shop, and what events they attend. You or your street staff must have a presence in front of them. You can do this by performing where your goal market hangs out, posting flyers the place they’re at, or by having an internet presence through your website and social media sites. Basically, discover out where your goal market hangs out and show up there!

Does your target market like you? Once you’re in entrance of your goal market, now it’s a must to connect with them! Have interaction with them! Care about them! Have a message and a goal that resonates with them. What does that imply? On a personal level, inform your market why you do music. What conjures up your music? What’s the mission behind your music? On a creative degree, create music that they may like. Marketing is about engaging and connecting.

Does your target market trust you? Sometimes you can find that once your goal market knows you and likes you, they will probably trust you, however that is not always the case. Throughout this section of marketing, your goal market is thinking: “Okay, I do know who you are and I like you and I like your music, however can I trust that your album or your live show is going to be as good as you say it is?” Marketing is about building trust.

Music Promotion: Getting them to act.

Promotion is about habits modification. It is about influencing and persuading others to act. You probably have finished a profitable job in your advertising, your market will say: “I do know who musician X is, I like his/her music, I think the album will probably be amazing.” But promotion is about getting them to take the subsequent step, getting your market to say “I’m going to buy the album now.” If you’re marketing a live show, you need them to say “I want to purchase tickets now”. How do you get your goal market to say this? Create compelling affords! Supply restricted time only reductions/particular prices, particular restricted edition albums, music packages and bundles.

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